Google Reader: Hit “f”, Hit “j”,”j”,”j”, enjoy

I had complained before about the new Google Reader stylesheet  but now I’m starting to get the grips around it by just using the full screen mode.

Hit “f” and then scroll through the posts with “j” (down) and “k” up as in VIM.

In any case the solution isn’t elegant! In wide screens the lines tend to get “a bit” too long. There should be some kind of hack that would make each line around 11,15 words maximum or alternatively a 45-75 characters limit extending it possibly to 90, if the user chooses to. This would make reading on the google reader a more pleasant experience and follow some of the typographic recommendations on the size of each line.

Why is google so good at hacking things together and then not paying attention to the little details?